After creating keyword rich, informative and valuable pieces of content for your blog, you probably have seen an increase in traffic to your site. However, chances are, you want to find another way to use marketing articles to further boost traffic and grow your business.
Publish them on other sites.
Imagine there’s a site that gets 10x the amount of traffic you get. As a result of publishing your content on this site, aswell as yours, you dramatically increase the reach of your content.
Of course, you cannot simply publish your content on other sites when you feel like it. Thus, the key is to create quality, valuable, relevant and engaging content that convinces the editor/webmaster that your content should be on their site – as opposed to someone else’s article. With valuable and engaging content in your arsenal, you are ready to start marketing articles to massively increase traffic to your website.
Marketing Articles Tip 1: The Email
The best way to contact a publisher about your article is through E-Mail. The e-mail is the first writing sample they will read. If your e-mail is not professional and well written, there is no reason for a publisher to move onto the actual article – ruining your valuable first impression.
However, you can easily avoid this mistake by taking the time to edit the e-mail. Make sure that there are no grammatical mistakes, that your sentences make sense, and that you don’t have more words necessary (rambling). Other tips such as ensuring the subject line is eye catching or addressing the e-mail to a specific individual rather than a company can make your article stand out in the crowd.
If you don’t have an Email Marketing provider, I highly recommend “GetResponse” as that’s what we use and typically works the best in our experience.
Marketing Articles Tip 2: Marketing Articles To The Appropriate Sites
This one sounds like a no brainer, but make sure that you send your articles to places that will actually publish them. This obviously applies to content (don’t send an article about high New York Society to a Mountain Climber’s website), but this also applies to style and voice etc. If you’re an edgy, sarcastic writer, you probably don’t want to be submitting to a serious, ultra-strict site. They won’t publish your article, and your article marketing campaign will futile.
Also, don’t just write up an article and then try to get it published right away. This method is highly inefficient and will require a lot of time and selling. On the other hand, write your articles with a specific website in mind. When marketing articles, go and read other articles on the site. Know the voice, character and structure of the already published articles. Review the submissions guidelines. Be familiar with policies. Within the e-mail, include strong and convincing reasons why your article is a perfect match for their site. An article written with tailored for a specific site will be much more successful than one written without a destination in mind. Basically, when marketing articles, make it native to the site!
Marketing Articles Tip 3: Grammar, Grammar, Grammar
The whole point of marketing articles is to convince people to click on the link to your site that you’ve included in your byline. You will lose credibility and authority if your article is full of grammatical mistakes and poorly written sentences. Write several drafts of your articles. Make sure you’re saying what you mean. Once your article has been optimized, have someone else proof-read it to make sure you’re haven’t missed anything. Doing this will A. Make editors more likely to be impressed by your work and B. Give the reader the impression that you are an authority in your topic and professional, which will in turn make them try to find out what else you have to say.
Marketing Articles Tip 4: Refer Back To Your Other Article with Links
If you can, include links in the body of your articles that will lead back to your site. After all, that is the entire point of marketing articles. An effective way to do this is smoothly to refer to an article that you’ve written in the past that so happens to be posted on your website. People want to gather more information, and if you tell them there is more on your site, chances are that they’ll go there – boosting website traffic.
Be careful not to overuse this technique. Too many links will come off as spammy and readers won’t click on them. Including one or two makes them stand out and likely worthwhile. In addition, don’t link to irrelevant content. Readers will just get annoyed and will completely lose trust in you. The object of marketing articles is to get people on your site. If they end up at an irrelevant article, they’ll just close the window and go back to what they were reading and forget about that site.
Don’t ever forget about the signature or byline at the end of your article. This should include your name aswell as a link directly to your homepage. It’s also worth considering linking to a selection of related articles that are posted on your website. People who enjoyed the piece of content may want to see who wrote it and they’ll click on the link to read more by you. The signature section is the end stop of your campaign for marketing articles. This is where you are guiding readers with your article so they will see your links and visit your site.
Marketing Articles Conclusion:
With these 4 major tips, get marketing articles like a pro and just see the results for yourself!
To improve marketing and traffic creation by a significant amount, I highly recommend you check out our article “How to Master Mobile Marketing in 5 Easy Steps For Your Business“. Mobile marketing is very relevant field of marketing as we are in the mobile age. You can’t afford to neglect it.
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