Overall, Instagram is primarily for increasing brand awareness and building a community. Nevertheless, a great side effect of Instagram marketing is increased web traffic to your site. So, here’s 5 powerful and fast ways to drive traffic to website with Instagram marketing.
Drive Traffic To Website With Instagram Marketing Through Including Your URL:
When coming across you on Instagram, the first thing users are going to check is your Bio. This is the best place to put your URL, it’s a priority! Be sure to also quickly tell users who you are and what you have to offer. This will boost the amount of people who decide to click on the link and check out your site.
Drive Traffic To Website With Instagram Marketing By Adding A Shortened Version Of Your URL In Comments:
Making sure that you leave a shortened version of your URL in comments can boost engagement and website traffic. However, make sure your comments are relevant and engaging, as opposed to spam that people will get annoyed by and even report your for.
Drive Traffic To Website With Instagram Marketing By Watermarking Your Images:
Yes it’s rare, but there’s always a chance that one of your images will go viral. Thus, it’s better to be safe than sorry. Watermark all your images with your band name and URL. To do this use ‘iWatermark‘ to mark you images with your URL fast.
Drive Traffic To Website With Instagram Marketing By Highlighting Popular Posts:
On Instagram it’s a bit harder to share content, compared to other social media sites like Facebook and Twitter. Therefore, people like us need to get creative. A fantastic way to promote your content and drive traffic to website with Instagram marketing is to use the highlights feature to create a weekly roundup of your most popular posts/products from your site. Since it’s already popular, it’s far easier to promote. Hence, you are letting the market tell you what to promote, creating interest and driving traffic to your site.
Drive Traffic To Website With Instagram Marketing By Including A Price Tags:
The worst thing to do to a user who is interested in your product is to make them hunt around for information. By displaying a tag with a price saves the user time and energy. If you didn’t show the price, there’s a chance they wouldn’t even bother going to your site in the first place.
In the end, Instagram is best used to build brand awareness and connect with your audience. However, using these tips, you still can drive traffic to website with Instagram marketing fast and effectively.
Want to know the benefits of using these 5 tips? Check out our article on the “4 Surprising Benefits of Instagram For Your Business“.
How To Drive Traffic To Website With Instagram Marketing Summary:
- Include a link to your site in your bio, one of the first places a user will look to learn about you. Flesh it up with an enticing sentence about you aswell.
- Add a shortened URL in relevant, engaging and quality comments to drive extra traffic to your website.
- Watermark your images to give yourself credit if an image of yours goes viral.
- Round up the most popular posts for the week/month and create a highlight reel to spark interest and drive traffic to your site.
- ALWAYS include a price tag for your products in the post to prevent driving potential customers away from a lack of information.
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