Web Traffic is extremely important in having a successful business online. Without it, your website is a barren wasteland. A popular way to gain traffic is through utilizing the search engine, a very cheap alternative to throwing large sums of money on online advertising. With the use of relevant and well-chosen keywords your site can organically grow from relevant traffic (users who are actively interested in what you have to offer).
However, many online entrepreneurs make major mistakes when focusing on search engine optimization (the process of making your site/page favourable to search engines). These common mistakes must be avoided if you want to grow your traffic organically and reliably over time.
Common Web Traffic Mistakes:
Web Traffic Mistake 1: Not using keywords effectively
The importance of picking the best keywords to try to get ranked for cannot be overstated. To avoid with trying to compete with a huge amount of established competition, keywords with good traffic and low competition (Google Adwords is a very effective tool to find these keywords). Unfortunately, it has become all too common for many entrepreneurs to neglect proper research and they choose ineffective keywords that won’t get them any decent web traffic.
Web Traffic Mistake 2: Repeating the same keywords
Even-though it may be tempting to use the same keyword/phrase over and over again (keyword stacking), this is actually deeply counter-productive. This over use of the same keyword will be detected by Google’s search engine’s algorithm (the brain of Google) as spam. As a result your age or site will be downgraded, crippling web traffic significantly.
Web Traffic Mistake 3: Robbing pages from other websites
Search engines are very effective at detecting page duplication and will prevent your page from being listed. It is one thing to learn from others, but a whole other matter to copyright.
Web Traffic Mistake 4: Using keywords that are not related to your website
There’s a ‘trick’ of using irrelevant, but popular, keywords inside Meta tag for pages. This is considered as spam by the algorithm and may cause the page (or even the whole site) to be removed from the search engine listing.
Web Traffic Mistake 5: Relying on hidden text
If you can’t see it, it doesn’t hurt, right? Wrong! Avoid making keywords invisible or making them too small to read.
Web Traffic Mistake 6: Assuming all search engines are the same
Each major search engine work totally different and have different algorithms with totally different priorities that are always changing. Regularly ensure you keep well informed on what these search engines priorities for ranking.
Web Traffic Mistake 7: Using free web hosting
If you are serious about increasing traffic visa search engine visibility, do not use free hosting. Many times search engines have excluded content from free hosts.
Web Traffic Mistake 8: Forgetting to check for missing web page elements:
Check every page on your website for completeness, like missing links, graphics etc.
Do not give into the temptation to take short-cuts in your online business and make any of these mistakes, they do so much more harm than good and will destroy your traffic flow.
Invest time to learn the proper techniques for increasing search engine visibility and traffic will increase, instead of having your site banned.
Now that you’ve learnt how to avoid the 8 major web traffic mistakes, it’s time to seriously boost web traffic the right way! Check out our blog the “Fastest Ways to Boost Traffic” to learn more.
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