Starting a business… Don’t even get me started! I’ve been there! Feeling overwhelmed with information overload on 1000+ different complicated tips and tricks and strategies and blueprints on running an online business. I didn’t even know where to start. But guess what? The ultimate business strategy, to the core, is incredibly simple!!!

Now, let’s get straight to the point. What is the most important aspect of running a business?

Business Strategy Principle: Building a Relationship With Customers

Let’s face it, it’s 2018! People aren’t stupid anymore. Everyone, and I mean EVERYONE (well, okay, maybe except some not so bright people), have incredibly strong BS detectors! We’ve all heard of the scams and games lots of unfortunate people have fallen victims to on the internet.

What this all means is that in order to survive and thrive as a business online, it is Vital that consumers Trust you and look up to you as a provider of Value.

How do we establish this trust, you say? Well little Timmy, you’ve come to the right place! There are three key places to establish trust:

1. Authority Site (Blog): This is where you post your content (blogs, videos, podcasts etc.). Here, the customers really learn about you, your style and what the business is all about.
2. Landing page: This is where you offer your FREE High Value freebie in exchange for their email address. ‘Get Response‘ is a great site to make landing pages for your site.
3. Sales Page: This is where you offer a service/product that the, now established, costumers can buy.

Now, this part is VERY important! A lot of businesses are confused as to Where to send traffic to. This leads perfectly into…

The Online Business Strategy:

1. Drive traffic to the Landing Page:

The first step is to focus traffic to the landing page.

Why it is so important to send traffic here first is because it is the first process in growing your business. Straight off the bat you will offer a High Value freebie which will instantly make the customer trust you more!

*Comment below if you want me to do a blog on how to make a fantastic freebie*

2. Provide customers with a stream of valuable content:

Because they give you their email, you now have a huge amount of opportunities to interact with these new customers by sending them more content via email! One way you can do this is by writing an appealing and relevant intro to your blog, or podcast etc. accompanied by a direct link to that piece of content on your authority site.

Successful business will recommend that your Business Strategy must include posting Daily on your authority site to get great rankings on google as well as satisfy the customers demand.

3. Give, Give, Give, SELL!!!

At this point you have captured the attention of the customer with your Badass (and useful) freebie! You have reinforced the relationship between you and the consumer by sending them a stream of daily High Value content. Now this is the time to send them an email that captures their attention by giving them an offer they cannot refuse, linking to your sales page! And why would they refuse? If you’re authentic, trusted and INSANELY generous with your epic content, customers will be very open to your offer,

That’s it! It’s not so complicated isn’t it? All it takes it three steps to create a killer online business strategy! Add in a load of hard-work and passion and you can expect to see Results!

However when starting you online business, there are mistakes that are too often made. Check out our blog “5 Major Mistakes when Starting a Business from Home you NEED to Avoid” to save yourself from disappointments down the line.

Business Strategy Summary:

To summarize the three step Online Business Strategy is:

1. Drive traffic to your landing page, offering your Badass (and useful) freebie!
2. Provide a stream of High Quality content
3. Offer them the product!