Instagram. You’ve probably heard of it a lot. With over 1 billion active users, brands small and large are using the benefits of Instagram to grow their businesses.
If Instagram isn’t a key part of your social media strategy, here are four significant benefits of Instagram on your business.
Benefits of Instagram: Connect With Your Customers
Typically, most people are under the impression that Facebook and Twitter are the best platforms to engage with customers and potential clients. However, reality is quite the contrary.
The fact that, the platform has one of the most active and engaged users of all the social media platforms, is one of the key benefits of Instagram.
With this great level of engagement, Instagram is perfect for connecting with customers, listen to feedback, and build a relationship with your following. This can significantly boost the amount of loyal followers your business has, thus accelerating sales and conversions.
Benefits of Instagram: Learn What People Like
A major advantage of using Instagram is the fact that users provide a massive amount of data.
As an entrepreneur, you can search specific keywords within your niche into the search bar and find a huge list of users. Then you can see who these users follow, what they post and what their interests are.
Don’t let this major leverage go to waste! By finding who users within your niche follow and what they post, you know what people want. And if you know what people within your niche want, you can provide MAJOR value.
Benefits of Instagram: Reach New Audiences
Instagram has a SUPER-WEAPON! Hashtags.
By using relevant hashtags, such as #DigitalMarketing, you include your post in the #DigitalMarketing feed.
You can use this feature to MASSIVELY boost engagement on your posts by including lots of relevant and quality hashtags with lots of volume. Alternatively, you can use Instagram’s Discover tab to search up relevant hashtags within your niche to connect with users who may be interested in your content/service/products.
If you’re interested in learning more about reaching new audiences and growing your following, I highly recommend checking out Gary Vee’s video “The Best Way To Do Instagram Marketing“. His video is a big inspiration for this article.
Benefits of Instagram: Generate Sales
Lucky for you, Instagram is fantastic for generating sales! With professional-looking photos that highlight your products and services, it is easier now than ever to get your brand out there.
One report from Shopify found that the average price tag for a sale driven by Instagram is $65, compared to Facebook’s $55 and $46 for Twitter.
However, don’t fall for the trap of posting nothing but promotions for your product/service. It is a HUGE turn-off for users. Instead, provide users free content. Give them lots and lots of value to build that relationship and trust with your followers. Then you talk about your product/service and give the pitch. Provide the pitch too soon or too often, users will find someone else to follow.
As with anything, if you want to succeed on Instagram you need an action plan. With these amazing benefits, Instagram has quickly evolved into one of the most powerful business marketing tools to massively accelerate growth!
Since Instagram is such an image-centric platform, creating strong professional images is key! I highly recommend readying our article “How to Create Infographics That Go Viral” to learn more.
Benefits of Instagram Summary:
- Take advantage of Instagram’s high engagement levels and connect with your customers and target demographic. Build a relationship, built trust and build a following.
- Learn what people like by keying keywords within your niche into the search bar. Analyze all the users within that niche. Who they follow. What they like. What they post. Use this information to build a profile to tailor to your content and business to.
- Reach new audiences with the hashtag feature. Use hashtags in your posts. Or navigate through hashtags in your niche and connect with users with interests that align with your brand.
- Generate sales by posting a constant stream free, quality and valuable content. Then, once a relationship has been built with your followers, offer a way you can provide even greater value In exchange for their money.
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