Whether you’re creating a brand new Facebook page for your business, or you are looking for ways to make the most out of your current page, it’s probably a smart move for your company. While you may think creating a new page is easy by just uploading a couple of pictures and posting content to get more leads, if you’re not building a engaging Facebook page with a comprehensive strategy, the chances of getting more leads are relatively thin. Here are five tips to help you create an engaging Facebook business page that will get you the results you desire.
Engaging Facebook Page Tip: Avoid Creating a Personal Profile for Business
Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage. When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal page, instead of a business page, it requires people to send you a friend request to engage with you.
Engaging Facebook Page Tip: Use Page Roles to Avoid Publishing Mishaps
You’ve probably heard plenty of horror stories of people posting personal content to their employer’s social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees that need it to do their work. It is also essential to provide adequate training to those who are new to social media management.
Engaging Facebook Page Tip: Add a Recognizable Profile Picture
You want to choose a profile picture that is easy for your audience to recognize. This can be anything from a company logo to a headshot. Being recognizable is essential for getting found and liked, especially when it comes to Facebook searches. It’s what shows up in search results and is what is pictured at the top of your engaging Facebook page, so chose carefully.
Engaging Facebook Page Tip: Choose an Engaging Cover Photo
Your cover photo takes up the most real estate on your engaging Facebook page, so you want to make sure that you are choosing one that’s engaging and high-quality. Like your profile, the dimensions of the cover photo change frequently, so you want to make sure you keep an eye on the official guidelines.
Engaging Facebook Page Tip: Add a Call-to-Action Button
Adding a call-to-action button to your business page is a great way to drive more traffic to your company website. The options for companies to add call-to-action buttons to their pages has expanded since their introduction in 2014. The best part about this feature is that you can get data on how many people are clicking on your call-to-action through the site’s view insights feature.
Creating a more engaging Facebook page will set your business on the path to gaining more targeted leads. Follow these tips to help your business make the most out of its engaging Facebook business page.
Interested in expanding your social media marketing capabilities? Feel free to read out blog “5 Benefits of YouTube Marketing For Your Business” to learn how YouTube marketing can grow traffic to your site NOW.
Feel free to also watch Gary Vee’s perspective on how to sell on Facebook ‘here‘.
Engaging Facebook Page Tips Summary:
- Avoid creating a personal profile for business and use a business page only, gaining access to creation tools, paid promotional opportunities and analytics.
- Use page roles to avoid publishing personal information accidentally.
- Add a recognizable profile picture such a headshot or company logo to be easily recognize-able.
- Choose an engaging cover photo that is high quality and eye-catching.
- Add a call-to-action to provide extra value by driving traffic to more content.
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