Being the second largest search engine platform, with 100 hours of video posted every minute, YouTube is a marketing treasure-chest. YouTube is an exceptionally strong marketing tool that opens up access to a massive audience that you MUST utilize to market your business online and grow your business. So, here’s 5 top tips on How to Use YouTube to market your business.
Use YouTube To Market Your Business By Reflecting Your Brand In Your Channel:
Establishing a unique voice that reflects your brand is key to making you stand out from the crowd. The goal is to incorporate logo, colour schemes, custom tags, your charisma and content creation style to create a unique voice and feel.
As a result of reflecting your brand in your content, your brand is easily recognizable and you are able to bring something to the table – your unique perspective.
Use YouTube To Market Your Business By Using The Right Keywords:
With 6 billion hours of video watched every month, it is extremely important to make it as easy as possible for viewers to find your content. A great way to do this is to use relevant, low competition; decent volume keywords (100-10k monthly searches) that helps YouTube put your videos on the first page of search results. A great tool to find these great keywords is ‘Google Adwords‘ under the “keyword planner tool”
Hence, you should use the keywords in your titles, descriptions and tags to boost your ranking on YouTube search results, boosting traffic to your channel and your site.
Use YouTube To Market Your Business By Including Links To Your Social Media Platforms:
Other than the obvious fact that you want to link your website in the channel description and video descriptions, you also want to link all your different business social media platforms. This is a really helpful and productive way in keeping viewers in the loop and eventually land on your website.
Thus, having multiple ways to get to your site will seriously boost website traffic and grow your business.
Use YouTube To Market Your Business By Uploading A Strong Enticing Trailer:
Of course, a huge aspect of marketing on a massive platform like that of YouTube is the need to stand out from the crowd. A channel trailer is a fantastic way to grab attention FAST.
Here, you want to create a 2-3 minute video that sums your business/brand in a fun, informative and to-the-point way. Make sure you immediately talk about how you will provide value to the viewers. Do not just talk about yourself.
As a consequence of creating a strong channel trailer, you will have significantly increased your chances of converting viewers over to subscribers – therefore increasing traffic flowing to your website.
Use YouTube To Market Your Business By Posting Valuable ‘How To’ Videos:
For a while, ‘How To’ videos have been very popular. So, incorporating ‘How To’ videos into your upload schedule would be a great part of your marketing strategy for YouTube.
Create lots of ‘How To’ videos that are relevant to your niche. Provide lots of value to the viewers as that is what ‘How To’ videos are for, teaching people how to do something effectively. Even better, do more detailed blogs on the topics and tell your viewers to check our your site for the more detailed breakdown of each video.
Overall, YouTube is a very strong marketing tool to grow your business and massively expand brand awareness. By using the 5 tips that we’ve discussed, you have the ability to successfully market your business on the platform. Remember to stay consistent, focused and persistent as success on YouTube seldom happens overnight.
To learn about the amazing benefits of marketing on YouTube can have, feel free to read out article on the “5 Benefits of YouTube Marketing For Your Business“.
Use YouTube To Market Your Business Summary:
- Reflect your brand in your content to through logos, colour schemes and overall style to create a unique voice that makes you stand out.
- Use relevant, low competition and decent volume (100-10k monthly searches) keywords to get your videos at the first page of relevant search terms.
- Link all your social media platforms in your videos and channel description to keep viewers in the loop and eventually land on your website.
- Upload an enticing channel trailer that sums up your brand in a fun, valuable and informative way. Show how you can help your viewers and provide exceptional value.
- Post ‘How To’ videos to tap into the popular trend and easily provide value to your viewers – increasing their trust in you plus their willingness to follow your call-to-actions.
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