Pinterest is easily one of the most effective social media platforms out there. Using it effectively can significantly increase website traffic to your blog. In fact, the social media platform drives more traffic than Google+, LinkedIn, and YouTube combined! Thus, let’s get straight into growing your business through breaking down the 6 effective ways on how to use Pinterest to drive traffic to your blog.
How To Use Pinterest To Drive Traffic To Your Blog: Tailor Images To The Platform
A major priority is to create ‘pin-worthy’ content that users will find be drawn to. A great way to do this is to choose an image that represents the article, enticing users to click on the link to learn more.
A strong image is colourful, high-quality, thought-provoking. The colours make the image stand out, the quality bolsters your reputation as a trust-worthy site, and the thought-provoking aspect brings out curiosity in the readers.
At best, a strong image tells a story that inspires users to read more. If you want to learn how to make your own images, feel free to read out article “How To Create Infographics That Go Viral“. This will you to have much more control over how you want your images to look.
How To Use Pinterest To Drive Traffic To Your Blog: Create A Strong Description
In Pinterest, accuracy and detail is key!
The description needs to effectively reflect the image. It’s frustrating to have an image that has no connection to the contents of the article. It’s similar to when you see commercials online when a couple fall in love after bumping into each other at a bar, then at the end you find out it was a commercial about car insurance. Like… what? Make no sense, and definitely does not help conversions.
Like headlines, you need to use descriptions to grab attention. Include a one to two sentence enticing description of the image, leaving the majority of the details for users to find on your blog site.
Fortunately, we created a FREE PDF on the best words to include in headlines and descriptions for ALL your social media platforms and blogs. Simply ‘Click Here‘ to receive your Free PDF Now and level up your descriptions and titles.
How To Use Pinterest To Drive Traffic To Your Blog: Tag Relevant People
A great way tip on how to use Pinterest to drive traffic to your blog is to tag relevant people to your pins.
If a pin reminds you of someone or you want to give someone credit, creating a pin with the tag can be a great way to expose your brand to a much larger audience. This is because there’s a chance that the tag will be shared within their network, exposing your brand to their audience and supplying a stream of traffic to your blog site.
How To Use Pinterest To Drive Traffic To Your Blog: Encourage Pothers To Pin Your Content
This tip on how to use Pinterest to drive traffic to your blog is all about encouraging others to pin your content. A great way to do this is to take full advantage of the share button on your blog posts, images, articles, and videos – enabling people to easily share your content and grow your brand.
How To Use Pinterest To Drive Traffic To Your Blog: Incorporate Call-To-Actions Into The Design
This tip can be a strong aspect of your marketing strategy if done right. The goal is to create a pin-able image that incorporates a clear text-based call to action. This can significantly boost conversions fast.
However, do not have call-to-actions on every posts as it makes you come across ‘sales-y’, effectively driving people away.
How To Use Pinterest To Drive Traffic To Your Blog: Layout Out Your Broads Effectively
Do not have a random mismatch of boards, at all costs! It looks messy, unprofessional and difficult to navigate,
Arrange your pins in an order of importance. If you prioritize your products and services, put that first. If you want to prioritize your articles, then have that at the top.
In conclusion, Pinterest is a strong converting social media platform, which can significantly boost website traffic to your blog. By incorporating these effective tips on how to use Pinterest to drive traffic to your blog, you can optimize the platform and grow your business much faster.
For another perspective on Pinterest, feel free to check out Gary Vee’s video on “Why Pinterest and Facebook are important for Your Business“.
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How To Use Pinterest To Drive Traffic To Your Blog Summary:
- Use colourful, high-quality and thought-provoking images that entice users to click the link and find out more.
- Make sure your description stands out and grabs attention, while staying true and relevant to the post.
- Tag relevant people that you want to give credit to (etc.) to increase the chances of being shared and expand your reach.
- Encourage people to pin your content by utilizing the share button on your images, articles, posts and videos.
- Incorporate text-based call-to-actions in your images every now and again to encourage people to go to your site, without over-promoting too.
- Organize your boards effectively, putting the most important posts at the top.
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