A strong and successful content marketing strategy requires quite a bit of thought and planning – as opposed to rushing it. Thankfully, by the end of this article, you will have learnt the 3 vital components of a powerful content marketing strategy.
Content Marketing Strategy Component 1: Set Relevant Goals
The best goals to have are something we call ‘Smart Goals’. Lots of people have heard of it, yet seldom do they ever actually make smart goals. But, what actually are smart goals? Well, smart goals must fit the S.M.A.R.T. guidelines, which include:
- S: The goal must be specific
- M: The goal must be measurable
- A: The goal must be achievable
- R: The goal must be realistic
- T: The goal must be Time-based
Within your content marketing strategy, making sure your goals are Smart Goals will significantly increase your chances of success. Effectively, you are boosting the quality of your goals to allow you to have laser focus on achieving what you want. As a result, you aren’t simply ‘winging it’ and ‘going with the flow’, but rather you are going in a clear and planned direction.
If you want to go deep into how to make your goals ‘smart’, stay in-touch via Facebook, Twitter and Instagram because I got planned a whole fully-fledged article on how to create strong smart goals for any entrepreneur out there.
Content Marketing Strategy Component 2: Build an Audience Persona
Without knowing who you are creating content for, you might aswell be marketing with a blindfold on. However many marketers do this, leading to their content marketing strategies to fail. On the other hand, if you know who your target audience is to the nail, you can tailor your content for them and appeal to them.
There’s a wealth of benefits for knowing your audience and tailoring your content to them. Firstly, you’ll be able to build trust with your audience as they feel you relate to and understand them. You’ll also be able to establish yourself as an authority because you understand the needs, wants and paths of your target audience.
However, failing to create an audience persona can drag down the rest of your content marketing strategy and significantly drag out the path to success – so don’t miss this component out.
Content Marketing Strategy Component 3: Create valuable and Relevant content That People Want To Share
The last component of a powerful content marketing strategy revolves around the content itself. By providing a wealth of value through relevant and strong content, it will be significantly easier to encourage your audience to follow your call-to-action.
If your provide strong, valuable, relevant and quality content you will establish yourself as an authority on your niche – Boosting the chances of your audience signing up to your mailing list and staying in the loop of your business. Eventually your actions may lead those people to buy your products and services. Therefore, the ability to produce valuable content is directly linked to the ability to monetize your content.
However, so many entrepreneurs out there put little effort into their regular content and fail to provide any decent values. All too often, entrepreneurs put all their time and money on the main product and remain confused as to why they haven’t had a massive sales boom. Remember, it all starts with that first piece of free content that make your audience to decide whether you’re worth their time or not.
If you want to learn how to create strong valuable content for your audience, check out our “Content Creation” category which has a wealth of articles on upgrading the quality of your blogs in a countless number of ways.
Overall, incorporating these 3 vital components into your content marketing strategy, you will exponentially increase the results your get from your work. Very quickly you will see that you know exactly who you are marketing to, exactly what goals you need to make to scale your business and what you need to change about your content to appeal to your audience.
Content Marketing Strategy Components Summary:
- Set smart goals that are specific, measurable, achievable, realistic and time-based to give yourself a clear direction as to what you want and how you’re going to get it
- Know exactly about who you are marketing your content to, what they want, what they need and what they want to achieve. Then tailor your content to them off the back of that information.
- Create content that is valuable, high-quality and relevant to establish yourself as an trust-worthy authority within your niche – encouraging them to sign up to your mailing list.
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