In the world of Content Marketing there are two ‘ideologies’. One side is built around focusing on publishing as much content as you can – this is quantity. The other side is built around focusing on creating strong content that takes a lot of time and effort, regardless of how often it’s posted. This is quality. This article is about breaking down what is the best content marketing strategy, whether it’s quantity or quality.
The Best Content Marketing Strategy: What Content-Forms Rank Well Now?
In the past when organic traffic on Google was easier to build, you could write short blog posts very regularly to get to the top of Google. However, this is no longer a plausible strategy.
If you take a look at the first page of Google search results for any keyword, more often than not, you’ll find articles in the top 3 places consisting of at least 2,000 words. Therefore, long-form content has become more and more popular, with brands and business using long-form content to appear on the top results of Google
Well, it means that if you want search engines to give you some ranking love, then you need to publish long-form articles!
As a result, if you want to rank higher on Google, publishing long-form content seems to be the best content marketing strategy.
However, it’s worth to note that just because a piece of content classes as ‘long-form’ content doesn’t mean that it’s high-quality. It’s not uncommon for content creators to write up a low-value piece of content that manages to hit the 2000 word count. Thus, remember to make every sentence contributes to adding value to the reader. Do not waste their time.
The Best Content Marketing Strategy: What Does Google Want?
Overtime Google’s algorithm has become increasingly sophisticated. What does this mean for content creators and entrepreneurs like us? Well, the old SEO ‘tricks’ and ‘gaming the system’ no longer words. In fact, your site can be penalized and wither way into irrelevancy if you try to game the system. Therefore, quality has become heavily prioritized by Google for search results.
A key way Google judges the quality of content is through the site’s bounce rates. This means that Google knows the amount of time people stay on your site. If people bounce quickly, it gives Google the impression that your content is poor.
The Best Content Marketing Strategy: The Consensus
What does this all mean? It means that you cannot create content simply to appease the search engines. Instead, you should put your heart and soul into content that provides value to the audience. Only when the people love your content, will Google love your content.
So to conclude, the best content marketing strategy is to focus on publishing high-quality, relevant and valuable content. Once you have mastered the skill of writing content that people love, then work on scaling that. Maybe that means investing more time so that you can post more regularly. Or maybe that means outsourcing certain parts of your business to get more time. Never-the-less. Quality comes first. Then you naturally build your way up to daily content, without sacrificing your quality.
If you are interested in further developing your content marketing strategy, feel free to read our article on the “3 Vital Components Of A Powerful Content Marketing Strategy“.
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The Best Content Marketing Strategy Summary:
- Long-Form content has become increasingly successful in ranking in the top spots of search engine results. The strategy of publishing lots of short article to get ranked no longer works.
- Google punishes the use of old SEO ‘tricks’ and sites that game the system. Instead, they reward sites with great bounce rates. Thus the longer a user is on your site the better, in terms of ranking.
- Overall, long-form content that provides a wealth of value dominates short-form content that has high bounce rates. The best content marketing strategy is to focus on quality first, then scale content creation to post more regularly over time.
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