In the world on Content Marketing most people focus the majority of their efforts in one type of content – the written kind. In reality, if you want to strengthen your content marketing campaign, you need to explore other forms of content too. This will allow you to provide additional value to your target audience. Thus, without wasting time, here are the top 10 content types that you can incorporate into your content marketing campaign and accelerate results.
Content Type: Blog posts In Your Content Marketing Campaign
Blog posts stands as the most common component to a successful content marketing campaign. As a result of blogging consistently, you establish yourself as an authority within your niche – increasing the rate at which your audience follows your call-to-actions.
Content Type: Case studies In Your Content Marketing Campaign
Case Studies is a fantastic way to display a wealth of social proof – social proof that your product/service had provided value to many people already. Therefore, you break yourself from the shackles of dependency on people ‘taking your word for it’. Instead, you have previous clients building people’s trust in you and your content marketing campaign as a result of case studies
Content Type: Videos In Your Content Marketing Campaign
Of course, not all of your target audience is going to find value in written content. There are many people who find that video is their preferred form of content. A deeply effective method to integrate into your content marketing campaign is to select your most popular pieces of content and repurpose them into videos. In the event that you follow this route, your audience will find that they are much more engaged and come to find value in your business.
Content Type: Infographics In Your Content Marketing Campaign
Infographics are a visual piece of content that provides information in an engaging and visually pleasing way. This form of content is an effective and powerful alternative to long articles – making your content increasingly interesting and valuable.
Content Type: Checklists In Your Content Marketing Campaign
For content that requires people to take action, checklists are the perfect content form to provide value to your target audience. In fact, you can even use checklists as a ‘content upgrade’ which encourages people to join your mailing list – strengthening your relationship with your target audience.
Content Type: Social media posts In Your Content Marketing Campaign
Social media posts can be easily produced by re-purposing existing content into graphics and quotes to share on platforms such as, Facebook, Twitter, Instagram, Pinterest and LinkedIn. This can have the profitable outcome of expanding your marketing reach and driving a stronger stream of traffic to your business.
Content Type: Presentations In Your Content Marketing Campaign
Presentations are a great way to break-down your content into a range of sub-topics, each with their own slide. Using presentation templates, such as those on ‘Venngage’, can make it more visually attractive and engaging.
Content Type: Quizzes In Your Content Marketing Campaign
Quizzes are a very popular method of gathering data on your target audience and increasing engagement. This is as a result of users being required to interact with the quiz and provide information that you can use in tailoring your content for them, depending on the questions asked of course.
Content Type: Online Courses In Your Content Marketing Campaign
Online Courses are a very sophisticated form of content – easy to consume and undoubtedly convenient. The nature of online courses is to have all the information on a topic in one place for people to learn from. However, one thing to keep in mind is that, strong online courses require a depth of knowledge and analysis. Thus, additional commitment and sophistication is required when focusing on this form of content for your content marketing campaign.
Content Type: Memes In Your Content Marketing Campaign
Memes (an image, video, or piece of text – typically humorous in nature) is popular beyond comprehension on social media. By creating memes, relevant to your niche that incorporates the hottest topics of the time, has a chance of going viral. Therefore, memes can be a great way to quickly boost online traffic to your site without being too formal or ‘salesman’ like.
So that is all of the 10 content types that you can use to strengthen your content marketing campaign and accelerate results. Of course, you should avoid pursuing all 10 types. Instead, pick a select few that you believe will benefit your business and suit your target audience the most.
To further develop your content marketing campaign, I highly recommend you read an article on the “3 Vital Components Of A Powerful Content Marketing Strategy“.
And if you want to pursue the written content route, then feel free to read an article on “Why Effective Writing Unlocks The Door To Content Marketing Success“.
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