6 Elite Tips to Successfully Outsource Content Marketing

Content marketing, an integral component to any online business, is undoubtedly time-consuming regardless of how fast you create content. However, to minimize the amount of time spent creating content, outsourcing is a fantastic way for you to delegate the work so that you can focus on other aspects of your business. Now, it’s worth noting that outsourcing can be costly. Nevertheless, if you want to scale and grow your business, read the rest of this article to learn the 6 Elite tips to successfully outsource content marketing.

Outsource Content Marketing Tip: Find a Quality Worker

When it comes to outsourcing, what you put in is what you get out. Thus, if you want quality service, you’ll want to make sure you don’t go for the cheapest option. The general consensus for the best sites to outsource to is ‘Fiverr.com’ and ‘Upwork.com’, with a range of freelancers from a range of countries with a range of prices. Of course, you’ll want to vet each potential worker to see who hits the deadlines, who had the best quality work and who brings forth the best ideas.

Outsource Content Marketing Tip: Give Clear and Useful Instructions

Giving broad instructions will get you broad results. Therefore, providing specific instructions with resources and examples will significantly boost the quality of the work you get back.

Outsource Content Marketing Tip: Respect Your Freelancers

Remember, you are paying for freelancers– not slaves! Treat them with respect by offering fair rates, appropriate deadlines and rewarding great quality work. It’s crucial that you give them their creative freedom and do not become authoritarian. Quite often, it is the ego of the boss that restricts the potential of an employee. So focus on learning from your freelancers’ aswell as being an effective leader.

Outsource Content Marketing Tip: Use Editorial Calendars

An editorial calendar is a must have for any entrepreneur outsourcing his or her business. An editorial calendar is basically a timetable of tasks that will help you manage and streamline your content marketing strategy. Without this valuable tool, it’s likely that you’ll become disorganized and inefficient. Fortunately, an editorial calendar helps you organize which content tasks to assign to which freelancers and when to publish content etc.

Outsource Content Marketing Tip: Provide Valuable Feedback

The key to growing the skills of the freelancers is to provide valuable feedback. Provide constructive criticism, avoiding destroying the freelancers morale and self-confidence. If you are persistent on destroying the confidence of freelancers, you should not be in the Online Business world altogether! Praising success and working on improvements can create talented freelancers that can do wonders for your business.

Outsource Content Marketing Tip: Get Long-term Freelancers

Long-term relationships with freelancers will always be superior to short-term freelancers. Long-term freelancers are loyal to your brand, they’ll feel a sense of belonging, they’ll be motivated to continue creating high-quality content, and they’ll know what does and doesn’t work for the business over a long period of time.

Overall, for a business to be scaled, it is inevitable that you will need to outsource content marketing. Outsourcing can do be revolutionary for your business! However, strong and compassionate leaderships is the main deciding factor as to whether you outsourcing will help your business or become a burden.

If you are unsure as to whether now is the best time to outsource content marketing, feel free to read our article on “The Best Time To Start Outsourcing For Your Business“.

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Outsource Content Marketing Elite Tips Summary:

• Invest a good budget into a quality freelancer from fiverr.com or upwork.com and test them to see the quality and speed of their work.
• Give specific instructions and visions to your freelancers to get great quality work.
• Treat freelancers with respect. Fair them a fair wage, reward them for great quality work and give them their creative freedom.
• Use editorial calendars to organize who gets designated what tasks and when tasks are due.
• Provide valuable feedback and constructive criticism to mentor your freelancer so that he/she can be the best they can be.
• Get long-term freelancers to build brand loyalty and develop a well-experienced companion who specializes in your business.