Why Effective Writing Unlocks The Door To Content Marketing Success

Out of all the factors that contribute to content marketing success, effective writing is arguably one of the most important factors. This article is going to go down the main reasons why this is case.

Content Marketing Success Tip: Quality Matters!

At the core, content marketing success is all about the quality of the content you put out. There’s a popular 20-80 rule that states only 20% of your time should be spent on creating content, while the other 80% is spent on marketing the content.

Although this rule has some truth to it, it also has a deep flaw. If you’re content (the 20%) is poor-quality, your marketing efforts will not plaster over the fact that the content is total trash. Thus, it is fair to say that content marketing success is really ‘Quality Content Marketing’.

In order for your content marketing strategy to succeed and bring in the results, you need to master the skill of writing effectively and communicating with the readers– providing an abundance of value in the process.

Having ideas and topics to talk about is one thing. However writing, in a way that brings your ideas and thoughts to life in a way that your readers finds extremely engaging and valuable is what you need to focus on.

Content Marketing Success Tip: Keyword Research Expands Your Reach

Keyword research is another component of effective writing that you should take into consideration. Researching which keywords to target and knowing the monthly search volume for those keywords will give you a list of ideas and topics to write about that will bring in some decent traffic. If you do this regularly, there’s a good chance that you’ll find a profitable keyword that has low enough competition that you’ll rank high up on search results!

To optimize your content for search engines, I highly recommend using the free wordpress plugin called ‘Yoast SEO‘. No matter how effective your content is, it’s a big waste of time if no one can find it.

Content Marketing Success Tip: Storytelling Keeps Readers Engaged

A great tip for writing effectively is to build each piece of content around a core message. The best way to do this is though storytelling. Incorporating storytelling into your content will make it more understandable and digestible. Use the introduction to tap into your target audience’s interests to capture people’s attention and get them engaged and hooked.

Content Marketing Success Tip: Structure Makes Content Easy To Digest

Another thing to take into account is the fact that people are busy. The easier it is to digest information, the better. Therefore, too unlock the door to content marketing success, you can want break your content down into an effective structure that is easy to follow. Since people often scan through articles until they find a subheading that grabs their attention, it is crucial to optimize your subheadings to make it as interesting as possible.

If you want to learn what words and phrases make your subheadings and titles engaging, check out our Free Infographic with powerful keywords for different situations that will capture the attention of your readers and keep them hooked. ‘Click here’ to sign up for free!

Overall, effective writing is what unlocks the door to content marketing success. Effective writing is what grabs the reader’s attention, keeps them engaged, provides value and is what encourages them to follow your call to action. Avoid the mistaking of focusing solely on marketing because the quality of your content is just as important.

Are you hungry to further strengthen your content marketing strategy? Then I highly recommend you read out article on the “3 Vital Components of a Powerful Content Marketing Strategy“.

Why Effective Writing Unlocks The Door To Marketing Success, Summary:

• The quality of your content is what brings your content to life and keeps your readers coming back for more value.
• Optimizing your content for search engines is one of the main ways to gain traffic to your content. This includes writing content that Google thinks is high-quality and well-written.
• Incorporating story telling into your content will make your content more engaging and interesting to read and share.
• Creating a clear and easy structure will make your content easy to digest and simple to follow – boosting the amount of value they get from your content.