Facebook is Unstoppable! The platform has grown and developed from a way to simply reach out and connect with friends/family, into a highly-effective marketing tool. However, over time, the platform has become more and more competitive with thousands of other companies fighting to gain attention of their target audience. Therefore, it is more important then ever to know how to promote your business on Facebook.
So, if you plan on adding Facebook into our marketing arsenal, here are three unique ways to use the site to grow your business now!
How To Promote Your Business On Facebook: Use your Profile to Boost Your Business Page
Of course, you can’t directly use your personal Facebook profile to market your business. On the other hand, you can use your personal profile to promote your content that you already share.
A great strategy is to find popular pages within your niche and add as many of the relevant followers as you can. If they add you back, you can share content from your business and direct them to the page and site.
As a result, you will have broaden your reach and introduced your business to more and more of your target audience, Better so, if you have employees, you can ask them to promote your business page by liking, commenting and sharing your posts.
How To Promote Your Business On Facebook: Interact on Popular Relevant Business Pages
Interacting with and commenting on influential business pages within your niche can be a huge boost for your business if done right.
The idea is to type in a keyword relevant to your niche and find business pages that are relevant. Then, message members of these pages and provide value. This can include asking them about their work and then give ideas on how you can help them for free.
As a result, relevant Facebook users are hearing about your business and even visiting your site. This can be a manual yet effective way of growing the amount of traffic going to your business for free.
How To Promote Your Business On Facebook: Utilize The Power of Video
Over the last couple of years, Video has become the dominant and most engaging form of content. That is exactly why you should post as much video as you can on Facebook.
There are plenty of ways you can incorporate video into your Business Page. One idea is featuring Q&A’s, where you answer questions from your followers and maybe even questions you’ve seen on other pages within your niche.
Through this, you can MASSIVELY Boost engagement levels and share-ability of your posts.
Overall, Facebook is a POWERFUL weapon that needs to be added to your social media marketing arsenal. However, don’t go in blind! You must be constantly interacting with users and pages within your niche and stay up-to-date always.
In the end, if you execute on these three unique and underrated ways to market on Facebook, your business will grow.
Alternatively, it’s very important to not rely on one social media platform as your source of traffic. Check out out blog “4 Surprising Benefits of Instagram For Your Business” to start thinking about adding Instagram to your social media marketing arsenal.
To hear another perspective on the Power of Facebook, give Gary Vee’s video “The Power of Facebook Advertisement Explained For 2019” a watch. It’s an amazing look from an expert into the impact Facebook can have on your business
How To Promote Your Business On Facebook Summary:
- Boost your Facebook Page by using your personal profile to add as many people within your niche as possible. Then share your content on your profile and always link back to your page and site.
- Interact on as many popular and relevant business pages as possible. Message followers of these pages and ask how you can help them. The key is not to sell them anything, just provide value.
- Take advantage of the popularity of video. Create videos on Q&A’s, tips, how to’s etc. Share this on your Business page and users are far more likely to engage and take interest in your business.
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