Search engine optimization (otherwise known as SEO) is a great way to drive specific and targeted traffic to your website. Optimizing your website has the potential to yield a lot of results for a marketer. However, it is important to note that without proper knowledge of the SEO basics, SEO can cost thousands of wasted dollars.
So let’s get into the SEO basics to boost website traffic and no cost!
SEO Basics Method 1: Link exchanges
A low cost and effective SEO method is the process of link exchanges, or linking to/from other sites. This is because Google’s algorithm (the brain of Google) priorities pages that are linked to by other websites. This method can be absolutely free, depending on the sites you want to link to of course.
Start by contacting the owner of the website that you want to have a link exchange with. It is often surprising how fast you can get ranking using this technique. At the same time, it’s key to get links from trusted authority sites that are already ranking well as Google strongly values links from these sites.
SEO Basics Method 2: Write or acquire key word rich articles
Creating very informative and keyword-rich articles is a fantastic way to expand the visibility of your site reliably. There’s two ways to do this: you write your own articles, or, you buy the rights for PLR articles and use them on your site. Obviously, avoid using so many keywords that your article will become repetitive and frustrating to read. Remember, the freshness and readability of your content is one of the deciding factors as to whether people come back to your site or not.
SEO Basics Method 3: Catchy Domain Name
A super easy-to-recall domain name is great at making your target audience remember you site. Something short and sweet will prove to be very invaluable. Take note that registering your domain name is not for free – but creativity is. You can easily get a domain on ‘GoDaddy‘.
SEO Basics Method 4: Organize your site navigation
Providing easy and helpful steps in navigating your site is one sure way to make your visitors become at ease with your site. As a result, the flow of traffic to your site will improve.
Low cost SEO, like any other approach In information technology, is always evolving. There are a range of methods that can potentially land you on the top ten rankings of Google or on any other search engines. Some may be costly, but there are many methods that can give you the same results at a low cost.
If you’re interested in more content on mastering SEO and traffic creation, check out our blogs on the ‘SEO tab‘ for much more information.
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